Privacy notice

Effective Date

July 29, 2025

Introduction

AAdvantage Exchange℠ marketplace, operated by Vonality Global Solutions, Inc. (“we,” “our,” or “us”), is the official eCommerce platform for exclusive American Airlines, Inc. (“American”) merchandise, gear, and lifestyle products. This Privacy Policy describes how we collect, use, and protect your information when you interact with our website, www.AAdvantageExchange.com (the “Site”). This policy is not a contract and does not create any contractual rights or obligations.

As an AAdvantage® partner program, we may share information with American about you or your use of the Site, as described in this policy.

1. Information We Collect

a) Information You Provide

When you interact with our Site, including making a purchase or creating an account, we may collect:

- Name

- Shipping and billing address

- Email address

- Phone number

- Payment information (processed securely via trusted third-party providers)

b) Automatically Collected Information

We automatically collect certain data when you visit the Site:

- IP address

- Browser type and version

- Pages viewed and time spent

- Device type and operating system

- Referral source

c) Information Obtained From American

If you provide us your AAdvantage® number or log into or use your AAdvantage® account on the Site, we may use it to obtain account related information from American, such as your account status, loyalty tier, and miles balance.

d) Cookies and Similar Technologies

We use cookies and other tracking technologies to improve site performance, analyze traffic, and personalize your experience. You can manage or disable cookies through your browser settings.

2. How We Use Your Information

Your information is used for purposes including:

- Fulfilling and shipping your orders

- Processing payments securely

- Creating and managing your account

- Sending transactional and promotional communications

- Providing customer support

- Analyzing usage to improve our services

- Processing and fulfilling AAdvantage® account activity and benefits

- Complying with legal and regulatory obligations

3. Sharing of Information

We do not sell your personal data. We may share your information with:

- American: In connection with your AAdvantage® account activity, used by American in accordance with the AAdvantage® terms and conditions available at www.aa.com

- Service Providers: Payment processors, merchandise partners, shipping carriers, and email marketing tools

- Legal Authorities: When legally required to comply with subpoenas, law enforcement, or court orders

All third parties are required to handle your personal data securely and use it solely for the services provided to us.

4. Your Rights and Choices

As a U.S.-based customer, your privacy rights may vary by state. Where applicable (e.g., California residents under CCPA/CPRA), you may:

- Request access to the data we hold about you

- Ask us to delete your personal data

- Opt out of the sale or sharing of personal information (Note: we do not sell personal data)

- Opt out of marketing communications at any time To exercise your rights, contact us at: privacy@AAdvantageExchange.com

5. Data Retention

We retain your personal data as long as necessary for business, legal, or tax purposes. When we no longer need your personal data, we securely delete or anonymize it.

6. Security

We use industry-standard encryption and security measures to protect your information during transmission and storage. However, no method of online data transmission is 100% secure. Please use the Site responsibly.

7. International Users

AAdvantage Exchange(SM) is operated from the United States and is intended for U.S. residents. If you access our Site from outside the U.S., you acknowledge that your data will be processed in the United States and subject to its laws.

8. Third-Party Links

Our website may link to third-party websites. We are not responsible for their privacy policies or content. We encourage you to review their policies before providing any personal information.

9. Updates to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the “Effective Date” at the top. Significant changes will be communicated through the Site or via email when appropriate.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: privacy @ AAdvantageExchange.com.